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Privacy Policy

We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998 and other applicable data protection laws in the UK).

Data we collect from your activity on the Website.
As you use the Website and personalise your account, we collect data about your activity on the Website. This includes things like:
Information on what you buy and how you use the Website.

Data we collect from other sources
We may receive information about you from third party sources, such as data aggregators and from third parties to whom you have given permission to share your information. For instance, by registering for the Website using Facebook or another social network, you grant permission to that network to share your details. Depending on the network rules and your settings on it, this may include data such as your marital status and other information.

Sensitive Personal Data
Sensitive personal data is defined by the Data Protection Act and includes details such as information related to your health, sexual orientation, religion, race or ethnic origin. For the most part, we will not need any Sensitive Personal Data in order to provide our services and we will not request it. However, we may be able to assume sensitive personal data about you from the information you provide. By letting us have any sensitive personal data, you expressly consent to us using and telling others about any of your sensitive personal data so we can provide you with the goods or services requested by you and engage in commercial activities in the way set out in this Privacy Policy.

C. How We Use the Information We Collect
We use the personal data we collect to provide the Service, to customise and improve your pricealley experience, to make your experience as enjoyable and efficient as possible and for commercial purposes.

Use of Information to Customise and Improve the pricealley Experience.
We want your shopping experience on pricealley to be as enjoyable as possible. We will collect the data about your shopping activities and preferences to customise your account (in addition to how you customise it yourself) and to enable us to provide an efficient and user-friendly service. We will also use it to improve the quality of the site.

Use of Your Email Address
We use your email address to communicate with you. Some of these are service emails and are so we can communicate with you about site updates or your activity on the site. For instance, we may send you service emails after registration for the Service, notifying you of your registration details and to contact you about the status of ratings or reviews you have submitted using our Rating and Review Service or other Services

In addition, from time to time we may email you marketing emails with Website news and updates or details of sales offers or promotions. These may be marketing for the Website itself or on behalf of third parties. We may also contact you for market research purposes, either for commercial purposes or so we can get feedback about the Website.

Aggregate Information
Aggregate information is data we collect about a group or category of products, services or users, from which individual user identities have been removed and from which it is not possible to work out individual customer identities. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but all such information will be anonymised and no identifying information will be included in the resulting data.
Aggregate data helps us to understand trends and customer needs so that new products and services can be considered and so that existing products and services can be tailored to customer desires. We use and disclose anonymised aggregate information to provide other products and services, as well for the purposes of evaluating and improving our existing products and services. We also sell such aggregate information, both via our business insights website and through other channels.

Corporate and Statutory Purposes
We may transfer our databases containing your personal information if we sell our business or part of it and engage in another similar corporate transaction..
We will share personal information where we are required to share your personal data in order to comply with any legal obligation.

Third Party Partnerships
We may share your personal information with other third parties with whom we have a partnership, but only if you have agreed to let us do this.

G. This Privacy Policy
Please note that this Privacy Policy forms part of the Terms & Conditions for use of this Website and forms part of the Agreement between you and us. The terms defined in those Terms & Conditions are used in the same way in this Privacy Policy. Updates to this Privacy Policy are dealt with in the same way as in those Terms & Conditions.

H. Questions or Comments?
If you have any further questions about our Privacy Policy, please refer to our Terms & Conditions or contact our Customer Support.